Mervin Mchenga

Marketing and communications managers are constantly implementing campaigns, promotions, advertising and other communications and marketing activities. More often now than before, Company executives are demanding to see the results of these activities; posing the marketing and communications professionals with the…

When it comes to digital analytics, its easy to think of the tools first. A lot of marketers and analysts make the mistake of not setting the objectives of their digital analytics programmes, nor understanding the business case for the…